Model

Our goal is to become a trusted, high-end, pet health, wellness & longevity company that offers products, information, and education to enable pets to live better lives longer. We look to curate a portfolio of brands that supplement pet health and nutritional needs at all stages of their lives.

Focus Areas that Define Our Model

  • Functional Supplements & Treats
    Skin & Coat
    Joint & Mobility
    Gut Health
    Allergy & Itch
    Calming
    All-in-One Daily Support

    Optimal Nutrition / Weight Management
    Healthier Treats
    Meal Toppers
    Meal Supplements

  • Functional Supplements
    Probiotics / Sensitive Stomachs
    High Calorie

    Functional Meals
    Bland Diets

  • Functional Supplements
    Cognitive Solutions

    Physical Support
    Mobility Support (Toe Grips)

  • Wearable or Insertable Tech to help continuously monitor your pets’ health and identify changes over time

    Combine with product recommendations

  • Top Veterinary & Veterinary Nutritionist Panel

  • Animal Welfare / Furthering Research & Grants for Veterinary Students in Pet Longevity